DTC/AMZ Content reskin

As part of New Chapter re-brand, DTC and Amazon content needed to be updated.

The priority was to bring consistency through  visual and messaging in a distinctive way.

Client Name

New Chapter

Project Types

DTC/AMZ Reskin & Content creation

Live Preview Visit Live Site

Deliverable

We updated 60 products landing page total for DTC and Amazon

  • Carousel Images
  • Photography
  • Template
  • Animation for Paid ad placement

My tasks

  • Artistic Direction
  • Design/Production/Animation
  • Photo Styling

Project Key Steps

We started out with what needed to be said

  • Benefit
  • Product Point Of Difference
  • Product Secondary Claims
  • Quality Story

How does it Translate Visually

  • Lifestyle image + Benefit
  • Front view product + POD
  • Top view product + Secondary claims
  • Third Party Validation + Ingredients