Social Media Campaign

Client Name

New Chapter

Project Types

A/B testing Social Media Campaign

Social Media Campaign A/B Testing

Campaign Concept Testing: Hero Multivitamin

New Chapter aimed to identify the most compelling positioning for their hero Multivitamin. Three concepts were tested:

  • Concept A: Multivitamins your body can recognize like food

  • Concept B: Daily multivitamins to help you feel your best

  • Concept C: Multivitamins that go beyond for your wellness

The goal was to determine which messaging best resonated with consumers, balancing clarity, brand voice, and the promise of whole-food wellness.

Concept A: Multivitamins that your body can recognize like food

Concept B: Daily multivitamins to help you feel your best

Concept C: Multivitamins that go beyond for your wellness 

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