Product Launch

At New Chapter, campaign development was a core responsibility, with most product innovations launching through full 360 campaigns. For Ashwagandha, a calming herbal supplement, the creative strategy centered on authenticity and lifestyle relevance.

We partnered with a yoga instructor and Lululemon ambassador, the perfect embodiment of balance and mindfulness, to position Ashwagandha as a natural ally for stress relief and everyday calm. The result was a campaign that blended product education with aspirational storytelling, connecting deeply with wellness-focused consumers.