Hair & Face Line / Badger

Badger aimed to elevate the look and feel of their hair and face care lines to align with a more premium, sophisticated aesthetic. To achieve this, they undertook a comprehensive rebrand—revamping their packaging and visual identity to better reflect the quality, intention, and care behind their products.

Color theory

To ensure that the product line presented a cohesive and harmonious look, we began by focusing on color theory. This foundational step allowed us to carefully select a palette that not only complemented the individual products but also created a visually unified collection. By strategically applying principles of color harmony, contrast, and balance, we ensured that the products would work seamlessly together while appealing to the target audience.