One of New Chapter’s most significant areas of improvement was consistency across all touch points. We decided to work on a common theme for each product campaign and use a templated execution to solve this.
Strategy
We needed to touch on Natural, Quality, be distinctive to the category and use the color purple.
We went with an apothecary kitchen theme and added a signature element (mortar and pestle) to reinforce our brand identity. - Concept 1
Client Name
New Chapter
Project Types
Brand Campaign
Winning Concept
This concept and layout were picked to be templated and become part of New Chapter’s visual identity across all print material for any campaigns.