Copyright © 2022 All rights reserved by Manon Wilkins
Client Name
Badge Balm
Project Types
Integrated Brand Design
Brand Mission
Create healing, organic products and run a business that contributes to a healthier world for people and planet.
Objective
Refresh and modernize Badger Balm to broaden its appeal beyond its core natural-health audience by evolving the visual identity and messaging while preserving its trusted, ethical, and nature-rooted heritage.
Brand ecosystem rollout across photography, web, email, social, tradeshow and packaging.
Visual Direction
Warm, wholesome, and nature-rooted with a handcrafted sensibility—blending botanical simplicity, vintage apothecary cues, and modern clean design.
Brand Archetype
A nurturing, nature-loving artisan brand—warm, ethical, and quietly activist.
Logo Concept
A friendly, hand-illustrated badger paired with clean, vintage apothecary-style typography and earthy botanical accents to signal that Badger Balm is a trustworthy, family-made brand rooted in organic healing and simple, nature-powered care.
Color palette & Font
A warm, nature-forward palette of deep evergreen, golden ochre, and earthy clay sets an organic, trustworthy tone, while a friendly serif for headlines paired with a clean, humanist sans-serif for body text creates a balance of heritage apothecary charm and modern readability.
Photography Esthetic
Sun-drenched, candid lifestyle photography blending close-to-nature textures, coastal outdoor moments, and joyful human connection to position Badger Balm as an everyday essential for simple, feel-good living rooted in nature.
Look & Feel
The visual world feels friendly, honest, and family-made, emphasizing organic ingredients, sustainability, and trust through earthy colors, illustrated elements, and straightforward packaging
Web Design
Full redesign of Badger Balm’s website, restructuring the sitemap and user journey to simplify navigation, strengthen storytelling, and better reflect the brand’s values.
Set to launch in 2026.
eBlast & Social Media
Badger Balm sought to better leverage untapped channels like social media and email marketing.
I developed a refreshed visual system for eBlasts and social content that extended the brand’s newly modernized look across digital touchpoints.
