Botanica

Working in the supplements category inspired me to imagine what my own brand could be if I applied everything I knew about best practices and consumer insights. The goal was to create a concept that felt simple yet disruptive, built trust while sparking curiosity, and played at the intersection of consumer needs and emerging trends. This exploration led to Botanica—a brand expression that is premium, feminine, and natural, with a subtle edge of mystique and witchery.