eBlast Badger Balm

At Badger, I led the development of a scalable eBlast template system to support ongoing product launches and promotional campaigns. I created a flexible layout that reinforced the brand’s visual identity while improving clarity, hierarchy, and conversion paths. From weekly creative builds to testing subject lines, CTAs, and visual formats alongside the marketing team, I used performance data to refine the system over time — resulting in stronger engagement and turning eBlasts into a reliable digital sales channel.