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Client Name
Badger Balm
Project Types
Packaging
Hair & Face Line / Badger
Badger Balm is a family-owned, mission-driven company known for organic ingredients, ethical sourcing, and iconic products like balms and sunscreens. As the brand expanded into hair and face care, it saw an opportunity to evolve its expression to match the sophistication and quality of these new lines. The result was a comprehensive rebrand—elevating packaging and visual identity to reflect the premium, intentional care behind every product.
Color theory
To ensure that the product line presented a cohesive and harmonious look, we began by focusing on color theory. This foundational step allowed us to carefully select a palette that not only complemented the individual products but also created a visually unified collection. By strategically applying principles of color harmony, contrast, and balance, we ensured that the products would work seamlessly together while appealing to the target audience.
