Hair & Face Line / Badger

Badger Hair Care Rebrand

Badger sought to elevate the look and feel of their hair & face care product lines to align with a more premium and sophisticated aesthetic. To achieve this, they underwent a comprehensive rebrand, revamping their packaging and design to better reflect the quality and care their products embody.

Color theory

To ensure that the product line presented a cohesive and harmonious look, we began by focusing on color theory. This foundational step allowed us to carefully select a palette that not only complemented the individual products but also created a visually unified collection. By strategically applying principles of color harmony, contrast, and balance, we ensured that the products would work seamlessly together while appealing to the target audience.