Gummy Launch

Campaign Concept: “Premium Wellness, Now in Gummies”

When New Chapter entered the gummy category for the first time, the goal was clear: establish a strong presence in a playful market while staying true to the brand’s premium heritage. Unlike traditional tablets, gummies bring an inherently fun and approachable personality. Our challenge was to balance this lighthearted format with New Chapter’s commitment to high-quality, responsibly sourced ingredients—positioning the product as both premium and accessible.

The 360° campaign leaned into bright, inviting visuals and engaging messaging to capture the category’s sense of play, while reinforcing trust through clear ingredient stories and quality cues. By blending joy and credibility, the creative direction ensured New Chapter’s gummies stood out as the smarter, healthier choice in a crowded supplement aisle.