Client Name

New Chapter

Project Types

Campaign Launch

Fiber Gummy Launch

New Chapter decided to launch its first gummy product. New to the gummy category, New Chapter wanted to be positioned as a premium product crafted with the best quality ingredients but yet affordable.

The Gummy category is known to be more playful than the classic tablet. So we decided to add some playfulness to this 360 campaign.

TV commercial

Social Media Paid Ads

Paid Ad Video placement on Instagram and Facebook.

Website

Promotional email

Web Ads

Content for Amazon

Paid Ad Video placement on Amazon + Carrousel Images.

Photoshoot