New Chapter decided to launch its first gummy product. New to the gummy category, New Chapter wanted to be positioned as a premium product crafted with the best quality ingredients but yet affordable.
The Gummy category is known to be more playful than the classic tablet. So we decided to add some playfulness to this 360 campaign.
TV commercial
Social Media Paid Ads
Paid Ad Video placement on Instagram and Facebook.
Website
Promotional email
Web Ads
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Content for Amazon
Paid Ad Video placement on Amazon + Carrousel Images.