Campaign Wholemega

This campaign was built around the dual value proposition of Wholemega™ fish oil: personal wellness and environmental responsibility. The creative direction highlights how choosing Wild Alaskan Salmon–based oil not only supports heart health but also safeguards marine ecosystems by avoiding overfished species like krill and anchovies.

By connecting product benefits with larger sustainability values, the campaign positions Wholemega™ as more than a supplement—it becomes a conscious lifestyle choice. The storytelling blends credibility (Non-GMO verification, strict environmental regulations) with emotional appeal, creating a brand narrative that resonates with both health-minded and eco-conscious consumers.