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Client Name
New Chapter
Project Types
Campaign
Wholemega™ Sustainability Campaign
Project Overview
This campaign was built around the dual value proposition of Wholemega™ fish oil: personal wellness and environmental responsibility. The creative direction highlights how choosing Wild Alaskan Salmon–based oil not only supports heart health but also safeguards marine ecosystems by avoiding overfished species like krill and anchovies.
By connecting product benefits with larger sustainability values, the campaign positions Wholemega™ as more than a supplement—it becomes a conscious lifestyle choice.
Objectives
Increased awareness of Wholemega’s sustainability promise, higher engagement on ocean-positive messaging, and improved conversion for the Wholemega line.
Audience
Health-conscious shoppers, wellness-minded parents, eco-driven consumers, and supplement buyers seeking premium quality and transparent sourcing.
Key Message
Good for you. Good for the ocean.
Wholemega™ delivers unmatched quality and an uncompromising commitment to ethical sourcing.
Tone & Feel
Clean, calm, oceanic. Honest, premium, grounded in nature. Scientific confidence with a human, hopeful touch.
