Non-GMO Email series

To celebrate Non-GMO Month, New Chapter launched a five-part email series designed to educate consumers on the importance of choosing Non-GMO products. The goal was to strengthen trust, reinforce the brand’s leadership in the natural wellness space, and inspire more intentional shopping choices.

Each email focused on a different facet of the Non-GMO commitment—from ingredient transparency and sustainability to consumer health benefits and the broader environmental impact. The series combined approachable education with compelling visuals and clear calls-to-action, creating a narrative that built momentum week by week.

By blending storytelling with product highlights, this campaign positioned New Chapter not just as a supplement company, but as a trusted advocate for food integrity and consumer empowerment.