Whetstone Branding

The Whetstone is a brewery in Brattleboro, Vermont, seeking to expand its distribution and reach a wider audience. The owner wanted a brand identity that captured the story of the brewery’s roots on an old Vermont railroad while reflecting his bold, adventurous personality.

The design direction blended heritage-inspired elements with modern, eye-catching visuals, creating a brand that honors its local history while standing out in a competitive craft beer market.