Client Name

New Chapter

Project Types

Promotional email template

Promotional email template

At New Chapter, one of my key responsibilities was ensuring brand consistency across all creative outputs. To streamline the process, I developed a system of templates that provided clear guidelines and requirements while giving designers a strong starting point. This approach not only maintained alignment with brand standards but also empowered designers to work more independently. Over time, the goal was for each designer to confidently bring their own creativity and personal touch—always within the framework of the brand.